การจะทำราคารถยนต์ให้ถูกลงจำเป็นต้องต้องเอารถรุ่นนั้นมาประกอบในประเทศ ตัวอย่างที่ชัดเจนก็คือ BMW 330e M Sport ที่มาทำตลาดแทนที่ 330i M Sport เดิม ซึ่งสามารถลดราคาลงไปได้หลายแสนบาท ได้เปรียบทั้งการแข่งขันระหว่างเซกเมนต์ ได้ใจผู้บริโภคที่อยากได้รถปลั๊กอินไฮบริดดีๆ ในราคาไม่เกิน ...
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